We’re a Latina-founded, New York–based pet lifestyle brand for those who believe that a life shared with a dog is a life well lived.

When I got my dog, Arlo, I struggled to find products designed with our needs in mind—so I decided to create them. That’s how FRANCES began.

Our first product, the PlayWalk™ bag, is thoughtfully designed to simplify your daily routine. With dedicated compartments for a ball, treats, waste bags, and personal essentials, it keeps everything in its place so you can get out the door effortlessly—and get back to what matters most: spending time outside with your dog.

Designed to be worn on the go, it can go with you from daily walks and training sessions to playtime, outdoor adventures, and solo errands.

Every step of this journey has been driven by a deep love for dogs and their people. I hope that care comes through every time you wear your PlayWalk™, and that it becomes a piece you reach for, day after day.

And because I believe every person deserves the chance to share their life with a dog, a percentage of sales goes directly to animal shelters in Latin America — so your purchase helps dogs get the care they need and eventually find the families they belong with.

Thank you for being part of this journey.